Content marketing is about  using fresh and innovative ways that are less expensive  then traditional marketing by getting the most out of the things you put into your website. Focusing on Keywords to optimize the amount of times you appear on search engines to get a higher rate of conversion from people using the internet. Making sure that your content is relevant and up to date with the message your company is trying to convey. Content marketing is taking specific content from what you have seen on your website and sharing it through links with your friends by Twitter and Facebook placing content directly onto another  social media website. With good content you can direct traffic of users on the web toward your site increasing conversion rate of surfers. This increases the likability of your website and gives it a higher ranking on search engines. The main goal of content marketing is to build your website into a credible source of information for people to go to instead of your competitor. Targeting links and traffic to generate a high percentage of qualified leads for sales from your website.